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ABOUT AURA

The Vision Behind AURA

Jessica Lobuglio, BSN, RN 
Founder & CEO

After nearly two decades in healthcare, I kept asking the same question: 

 

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Throughout my career, I cared for patients in hospitals, long-term care, outpatient settings, and home infusion. I witnessed incredible compassion, but I also saw the reality of rushed environments, staffing pressures, and a healthcare system that too often leaves patients feeling like another task instead of another person.

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As insurance continues shifting infusion therapy away from hospitals, many patients have fewer choices than ever before.

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AURA was born from that need and my belief that both patients and nurses deserve better.

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AURA represents everything I believe healthcare can be: exceptional nursing, realistic staffing, intentional design, and an environment where every patient feels welcomed, respected, and genuinely cared for.

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Every detail—from our environment to the culture we strive to create—was designed with one goal win mind:

Why can’t healthcare feel different?
The experience of receiving care is part of the care itself.
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